Hurst, Joseph, colours and noises: The importance of names in an important natural behaviour

It is maintained that the names and terminology used in the study of a scientific concept are closely related to its understanding and explanation, at least at the initial stages of the study, and that bad names reflect (or even result in) difficulties in understanding. Furthermore, the basic terminology used in the study of the scaling behaviour or the Hurst phenomenon are reviewed and it is maintained that most of them are unfortunate.